Pricing Objectives: What They Are and Why You Need One

Pablo Picasso once said, “Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.”

Now, I’m going to go out on a limb and guess he wasn’t talking about pinning down a pricing strategy for your business, but that quote still applies in that context — although maybe with a little less dramatic flair.

You need to have firm goals in mind when you price your product or service — some direction that can inform smarter, more incisive,

…

Sales Roadmap

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