Patrick Kelly invented sales operations at Xerox in the 1970s, he described it as “all the nasty number things you don’t want to do, but need to do to make a great sales force. It may seem like a vague term, but having a clear sales operations plan can greatly increase success rates for your…

Patrick Kelly invented sales operations at Xerox in the 1970s, he described it as “all the nasty number things you don’t want to do, but need to do to make a great sales force. It may seem like a vague term, but having a clear sales operations plan can greatly increase success rates for your…


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