Sales and marketing have distinct roles in business. Simply put, marketing is building awareness about your brand and products to attract customers, while sales are converting these potential customers into prospective buyers. Both, however, are extremely important for business growth. Sales and marketing are heavily intertwined fields with their own separate objectives. The prospect for…

Sales and marketing have distinct roles in business. Simply put, marketing is building awareness about your brand and products to attract customers, while sales are converting these potential customers into prospective buyers. Both, however, are extremely important for business growth. Sales and marketing are heavily intertwined fields with their own separate objectives. The prospect for…


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